Planters and Jeff Ross Give Mr. Peanut a Super Bowl Roasting

The brand unleashed Natasha Leggero and other comedians on its mascot to wrap up a Big Game campaign and contest

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Consider Mr. Peanut a twice-roasted nut.

Planters and agency partner VaynerMedia brought out this generation’s roastmaster Jeffrey Ross and comedian/actress and author Natasha Leggero to shell the brand’s spokesnut with a few zingers. The 30-second spot, airing during the game’s third quarter, is just a snippet of a full comedy special that the brand has commissioned to stream on Feb.

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