Kantar's COVID-19 Barometer Examines Impact on Consumer Behavior

The role brands play during the pandemic

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Data, insights and consulting company Kantar introduced the first wave of its COVID-19 Barometer, which examines the impact of the pandemic on consumer behavior.

The study, released on Wednesday, surveyed more than 25,000 consumers across 30 markets between March 14 and March 23 and included findings on consumer attitudes, media habits, impact on purchase behavior and what consumers expect from brands.

At the point of analysis, there were over 200,000 known cases of COVID-19, resulting in about 8,500 deaths.

Markets could be broken down into three categories based on how far along the outbreak of coronavirus was in the area.



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