Kantar’s COVID-19 Barometer Examines Impact on Consumer Behavior

The role brands play during the pandemic

Kantar's COVID-19 Barometer includes findings on consumer attitudes, media habits, impact on purchase behavior and what consumers expect from brands. Kantar

By Erik Oster

March 26, 2020

Key insights:

Seven in 10 say their household income has already been affected or will be affected by the pandemic.
Consumers want brands to be genuine and for companies to prioritize staff welfare and flexible working.

Data, insights and consulting company Kantar introduced the first wave of its COVID-19 Barometer, which examines the impact of the pandemic on consumer behavior.

Erik Oster

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.