Coronavirus

Kantar's COVID-19 Barometer Examines Impact on Consumer Behavior

The role brands play during the pandemic

Kantar logo with a woman wearing a medical mask behind it
Kantar's COVID-19 Barometer includes findings on consumer attitudes, media habits, impact on purchase behavior and what consumers expect from brands.Kantar
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By Erik Oster

March 26, 2020

Data, insights and consulting company Kantar introduced the first wave of its COVID-19 Barometer, which examines the impact of the pandemic on consumer behavior.

Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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