Kantar’s COVID-19 Barometer Examines Impact on Consumer Behavior

The role brands play during the pandemic

Kantar logo with a woman wearing a medical mask behind it
Kantar's COVID-19 Barometer includes findings on consumer attitudes, media habits, impact on purchase behavior and what consumers expect from brands. Kantar

Data, insights and consulting company Kantar introduced the first wave of its COVID-19 Barometer, which examines the impact of the pandemic on consumer behavior.

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.