Kantar’s COVID-19 Barometer Examines Impact on Consumer Behavior

The role brands play during the pandemic

Kantar logo with a woman wearing a medical mask behind it
Kantar's COVID-19 Barometer includes findings on consumer attitudes, media habits, impact on purchase behavior and what consumers expect from brands. Kantar

Key insights:

Data, insights and consulting company Kantar introduced the first wave of its COVID-19 Barometer, which examines the impact of the pandemic on consumer behavior.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.