In a Year of Uncertainty, These Brands Defined What It Means to Disrupt

Adweek’s Challenger Brands honorees are shaking up industries from food and pharmacy to fashion

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

When Adweek launched its Challenger Brands franchise two years ago, “challenge” still went by its traditional definition—to engage in competition, to push limits, to disrupt the status quo. But coming off a year like 2020, the notion of a challenge has taken on an entirely new dimension. Not only is most every brand now challenged in multiple ways, but the upstarts have that much tougher a fight.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Feb. 22, 2021, issue of Adweek magazine. Click here to subscribe.