Meet Bellboy: an 18-inch tall, anthropomorphic bell dressed in trendy red sneakers. Though he may be slight in stature, he’s never short of charisma or savvy hotel tips.
Bellboy is the new global mascot of Hotels.com, the hotel booking site part of travel company Expedia Group. Three years after retiring its famous ad character Captain Obvious, Hotels.com is shifting its marketing strategy by introducing the world’s first “spokesbell” in a campaign launching today (April 21).
The new campaign comprises social videos chronicling Bellboy’s adventures and TV ads rolling out in the U.K. and other markets from early May.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
