At ADWEEK, it’s sometimes hard to remember that there’s an entire sports contest going on during advertising’s biggest night of the year.
But from our vantage point, the football team from Kansas City wasn’t the only group of losers—there were ads that flopped, celebs that just weren’t funny, and longstanding trends that dropped off this year.
And while there were serious diversity failures in this year’s crop of ads, Super Bowl 59 was also nearly void of another set of Big Game stars: Dogs, cats, and electric vehicles, according to an AI-powered analysis from Hive.
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