Brands Should Be Tapping the Actors on Set for Better Marketing Tips

A TikTok creator who has starred in almost 70 commercials has some advice for the ad industry

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When Sarah McCreanor, known professionally as Smac, walks onto a commercial set dominated by intricate props, high-end green screens and an intimidating collection of cameras, she is confident that the directors, producers and costume designers have no idea she can present any product to an attentive audience of 2.7 million just by logging onto TikTok.

“When I book a role, it’s because I’m a young woman with red hair, not because of who I am or my skill set necessarily,” she said.

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