When Sarah McCreanor, known professionally as Smac, walks onto a commercial set dominated by intricate props, high-end green screens and an intimidating collection of cameras, she is confident that the directors, producers and costume designers have no idea she can present any product to an attentive audience of 2.7 million just by logging onto TikTok.
“When I book a role, it’s because I’m a young woman with red hair, not because of who I am or my skill set necessarily,” she said. “Auditions are usually two minutes long, so there is really no time to share my personality and what I can do at all.”
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
![Global CMO Morgan Flatley [top] will take on the additional remit of interim U.S. chief creative officer, while Charlie Newberg [bottom] has been named interim svp and U.S. CMO.](https://static-www.adweek.com/wp-content/uploads/2026/11/mcdonalds-cmo-changes.png?w=652)
