Adweek's Most Powerful Women in Sports Are Breaking Barriers and Shattering Glass Ceilings

The 2022 group honors those blazing a trail in athletics

After two years of pandemic delays, cancellations and general upheaval, sports—and its rabid fan bases—are finally seeing a return to normal as we close out 2022. With sky-high ratings across all networks, expanding women’s sports leagues and the explosion of sports betting, this has been a game-changing year in the space—with Adweek’s 2022 Most Powerful Women in Sports leading the way. From 95-year-old Maybelle Blair working to build the International Women’s Baseball Center to 11-year-old broadcaster and reporter Pepper Persley breaking down barriers to Dany Garcia relaunching the XFL, these women are redefining the sports landscape and elevating themselves, their teams, leagues, brands and clients.



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This story first appeared in the Nov. 14, 2022, issue of Adweek magazine. Click here to subscribe.