French pharmaceutical company Sanofi today resolved a five-month review of all of its marketing partnerships, most significantly adding WPP to its roster and assigning additional responsibilities to Havas.
WPP won the majority of the business, and GroupM’s Mindshare will be the client’s new global media agency of record, handling ad planning and buying duties for more than 60 countries around the world.
The two main exceptions are Japan, where Hakuhodo will manage media for the company’s consumer health-care division, and the U.S., where Havas will run media buying on the prescription side of the business and planning for consumer health care.
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