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Set Experience Group, a family of agencies acquired by WPP in 2015, announced its rebranding as Set Creative this week.
The New York network consolidated its three divisions, which include retail agency SET, event-focused SET Live and Bespoke, a production shop launched last year in collaboration with “custom fabrications company” Project Visual. It also debuted a new visual identity and positioning: “We don’t just create impressions. We create impressions that count.”
Set specializes in creating retail pop-ups, events and local activations such as Google Beach, a regular presence at the Cannes Lions Festival.
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