WPP Acquires Cloud Commerce Group to Merge With Wunderman Thompson

The deal will see the integration of a business that works with major marketplaces such as Amazon, Ebay and Etsy

Over £1 billion revenue transacts through CCG's platform, according to WPP CEO Mark Read.WPP

WPP has acquired British technology company Cloud Commerce Group (CCG) to enhance its commerce credentials for clients.

The ecommerce business CCG aims to help brands market, sell and deliver to customers working with marketplaces including Amazon, Wayfair, Etsy and Ebay, while also supporting hundreds of retailers and wholesalers across Europe through its software integration. It also works with brands such as Ford, IBM, Mars and Mondelez.

CCG will merge with Wunderman Thompson’s global network offering, Wunderman Thompson Commerce, a platform that aims to support brands across the ecommerce journey including the connection of customer acquisition and multi-platform commerce with inventory, warehousing and partnerships.