The Real Reason We Go to Cannes

For the first time in my 14 years in a row attending Cannes Lions, I spent most of the first half of the festival in the bowels of the Martinez, sitting in conference rooms, some without any windows. But it was pure joy because we had the good fortune of having to prepare for Titanium, Glass and Innovation Lions presentations. The involvement, care and focus this required made it one of the highlights of my week. Ideas shape differently, relationships and bonding between clients and agency get stronger and campaigns suddenly have a second life. It was great.