In the Age of AI, Every Creative Needs To Think Like a Creative Director

Why every junior creative needs to hone their sense of taste in an AI-powered world.

Creative directors are suddenly becoming the most indispensable role in the creative department.

Not because they are immune to the impacts of AI, but because they are not paid to press the buttons. They are paid to know which outputs matter and which directions have meaning.

They are paid to have taste.

A junior creative entering the industry tomorrow will walk in with two assistants from day one: an art direction assistant and a copy assistant, both AI-powered. Craft still matters—you should know how to write well or move a pen and tablet with intention—and execution will always have a place, because clients still need partners who can bring things to life with precision and care.

UNLOCK FULL ACCESS

Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.

Vini Dalvi

Vini Dalvi is the Chief Creative Officer at Publicis Toronto, bringing over 15 years of global experience in advertising for some of the world’s most iconic brands, including Apple, Nike, Heineken, Coca-Cola, and Diesel.