As social media platforms flood with AI-generated “slop,” brands need to bring more humanity to their content in order to stand out.
For the past year, brand design agency Red Antler Group has been quietly building an answer to that problem: a creator content studio within its performance marketing arm, Fat Earth.
Fat Earth Studios aims to scale user-generated and influencer content from end-to-end, matching clients with the right creators, briefing those creators on how to position the message in an authentic way, and boosting that content across social.
“In some cases, we actually say [to the creators], ‘No notes, please do your thing.
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