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The sequel to Zoolander is probably going to be terrible, but—let us finish—the marketing for it is actually pretty cool and inventive.
Zoolander No. 2 continues the adventures and foibles of inexplicably famous male models Zoolander and Hansel (played by Ben Stiller and Owen Wilson). The film's marketing blitz began with the two actors walking in Valentino's fall 2015 show, and the most recent ad, created by Testa and Partners and described as a "mini-movie," debuted during the Golden Globes and features Zoolander as the new face of Fiat:
Five print ads and a trailerette further bleed the lines between our world and Zoolander's, mixing the fictional models with actual ones.
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