Is This Zombie Ad Too Violent for Prime-Time TV?

Parents in Norway seem to think so

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Norwegian sporting goods retailer XXL has agreed to stop running its new zombie-themed ad during family-oriented TV programs, a decision reached after a flurry of viewer complaints that the spot was inappropriate. The ad shows citizens of a small town banding together to fight zombies with soccer balls, hockey sticks, fishing poles and a bizarre array of other sporting goods. After the spot debuted last weekend, complaints came in swiftly on the brand's Facebook page, where one angry parent of a 9-year-old called it "stupid and provocative."

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