WWF Now Lets You Donate by Tweeting the Emojis of Endangered Animals

W+K pitched the idea as a one-off project


Among the gajillion emoji campaigns out there right now, here's a clever one.

Wieden + Kennedy London creatives Jason Scott and Joris Philippart recently had an idea for how to use emojis to help endangered animals. So, the agency approached the WWF with a proposal. The result is the #EndangeredEmoji campaign, which launches just in time for Endangered Species Day this Friday.

The key insight was that 17 animal emojis that people use every day actually depict endangered species (see the list below).

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