'Will It Blend?' guy shifts to ice-cream ads

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Tom Dickson found Internet fame with his "Will It Blend?" product-demonstration videos, in which he crushes, mixes, purees and liquifies various household items with his heavy-duty invention, the Blendtec blender. Now, Tom is taking his act into other companies’ commercials. In the spot above, he makes a rather non-sequiturous appearance for Dibs ice-cream snacks, as he attempts to blend giant lollipops covered in back hair.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in