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The White House doesn't publicize changes to its brand identity. But something fishy has been going on with its logo over the past decade, according to a design agency that worked on refresh ideas for the famous mark several years ago.
The story starts in 2009, when New York-based digital design agency Hello Monday was invited to submit ideas for a redesign of the White House logo. Naturally, the agency, which had only recently opened its doors, was thrilled.
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