Wes Anderson Meets the Addams Family in Beautifully Crazy Ad for an Optician

A smorgasbord of wild design


You've never seen an optician ad that's anywhere near as wild as this one.

Washington, D.C., agency Design Army created the spot for Georgetown Optician, and it's just a crazy mix of wry humor, gorgeously weird design and loopy narrative. The inspiration is clearly Wes Anderson, with some Addams Family thrown in—just in time for Halloween!

Design Army generated the concept and storyboard, cast the actors and voiceover talent, provided direction for costuming, designed the set and built the props, and oversaw everything from video style to postproduction color grading.

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