Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
In this Guinness ad from Irish International BBDO, an entire city’s refrigerators come unglued, flying violently out of their homes, compelled by obsessive magnetic forces to stick to the outsides of a Guinness truck. Upon viewing the ad, you might conclude that Guinness is unsafe to drink. After all, who wants to take a fridge to the guts after a quiet happy-hour pint? Then again, maybe Guinness is concerned with the greater good—this could be part of a devious refrigerator