Taxi yanks at the heartstrings in OLPC spot

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I'd just begun to recover from Taxi's Motrin debacle when the agency's new One Laptop per Child campaign hit me square in the face. This unrepentant tear-jerker morphs into an eye-roller long before 7-year-old Zimi gets through her overwrought tale of woe. "I come from a place you've never heard of. A country you cannot pronounce. A continent you'd rather forget." Twelve seconds in, I thoroughly hated myself. But it gets worse. You see images of shantytowns and poverty, plus a heart-rending promise that a laptop will help change this adorable kid's world through education and self-empowerment.



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