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There’s a lot going on in this British ad for HSBC bank. We’ve got cops, lumberjacks, tree-huggers, a baby, a tragically mismatched romance and a guy in a bear suit—all set to the haunting tune of "Clam, Crab, Cockle, Cowrie" by Joanna Newsom. The epic (and topical) spot, by JWT London, is fantastically interesting and re-watchable, although it can’t quite decide if it wants to be humorous or serious. Still, it’s a 100-second ad for a bank, and I just watched it about a dozen times, so I’ll consider it a win.
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