In South Korea, Oreo Is Breast Milk's Favorite Cookie (NSFW)

Cheil Worldwide nurses it

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

[Note: See Kraft's response in the update below.] Man, advertising gets fun when it doesn't have America's puritanical discomfort with the human body dragging it down. This South Korean ad for Oreo cookies, credited to ad agency Cheil Worldwide, features an image that would send this country into apoplectic shock (breastfeeding and an exposed nipple!). It also stars a surprisingly charismatic baby whose face suggests he totally knows what's happening here and is OK with it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in