Seinfeld, Gates make way for regular folks

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When Valleywag reported late Wednesday that Microsoft was canceling its Jerry Seinfeld-Bill Gates campaign (or "moving on to phase two," however they wanna spin it), my immediate reaction was: Those guys in Redmond, Wash., are a bunch of wussies. Sure, I was one of the few commentators who liked the spots. But I stand by that opinion, just like I continue to stand by Betamax! Those Microsoft teasers roused intense interest in the brand and—for two weeks, at least—humanized Gates, a man who previously seemed unlikable even when he gave away billions of dollars to charity.



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