Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
Speaking of ridiculous, here’s Jerry Seinfeld jumping eight stories off a building in Cannes to promote Bee Movie. “You know, one thing I hate is any kind of movie promotion that smacks of desperation in any way,” Seinfeld told reporters. Read more about the movie here. See a bigger photo over at Defamer.
—Posted by Tim Nudd

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