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The guy in this sublimely sophomoric spot for a Vancouver science museum should be in a world of hurt.
Yet he smiles and shrugs off a nail through his shoe, a bitey dog, a neighborhood kid's expertly executed kick to the crotch and a couple of even more potentially painful (probably deadly) indignities. His resilience throughout his 30-second odyssey, promoting Science World at Telus World of Science, is explained at the end with a little scientific factoid.
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