An outdoor ad campaign in San Francisco is trying something novel to stop people from texting and driving: public shaming.
Graphic designer Brian Singer has furtively been taking photos of people texting behind the wheel along the 101 Freeway and posting them to a website, Texting While in Traffic, or TWIT for short. (Singer says he's always a passenger, not a driver, when he snaps the photos.) Lately, Singer has been paying out of his own pocket to put some of the photos on billboards around town, Gizmodo reports.
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