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Planet Fitness is back with the latest spot in its campaign against "gymtimidation."
This time, we peek in on an unnamed competitor, where an insanely pumped-up instructor is leading a class of "Pilatatumba," which appears to a combination of zumba-like jumping, twirling and dancing. A newbie can't keep up, and she later explains to a Planet Fitness employee: "And that's why I don't like gyms." The employee explains that Planet Fitness isn't a gym, and a voiceover takes over, promising "No gymtimidation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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