It’s not that often that a billboard is so absurd that it invites widespread mockery and goes viral in the process. But this one has—a full six years after it was made.
The ad, from the Netherlands, was made by a Dutch agency called Etcetera for the Predictor pregnancy-test brand. With a quick glance, it’s clear something isn’t quite right. The man and woman seem extremely surprised by the reading on the pregnancy test. But wouldn’t they … have already guessed they’re pregnant?
Or maybe that’s the joke?!