Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Well, here it is: the new Padma Lakshmi commercial for Hardee's/Carl's Jr. that we mentioned back in February, when it was being filmed. It certainly doesn't skimp on the sexual imagery, as the Top Chef beauty opens wide (really wide) to take her first bite of the Western-bacon monstrosity. Plopped down on an apartment building's front steps, she hikes up her skimpy dress and licks the burger all over until, in the heat of the moment, it promptly drips its sauce on her lower leg.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in