Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
In the week or so since the "Office Worker Goes Absolutely Insane" video surfaced, the discussion seems to have focused less on “Is it real?” than “Who’s behind this fake viral?” The answer, as you probably already guessed, is Timur Bekmambetov. On the off chance you’re not a die-hard fan of Bekmambetov and a loyal reader of his Cyrillic blog, I’ll explain. He’s the director behind Russia’s brilliant Night Watch and the upcoming movie Wanted, kind of a “Matrix meets Grosse Point Blank” affair starring Angelina Jolie and random other people who aren’t Angelina Jolie.