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Newcastle Brown Ale had a big hit with its "If We Made It" ambush campaign around the Super Bowl. Now, the British brewer has done something similar for July 4.
The new campaign, from Droga5, is called "If We Won," and it imagines what America would be like if Britain had won the Revolutionary War. It also continues the tradition, begun last year, of celebrating July 3 as Independence Eve—so the Brits can sneak in with their bangers and mash ahead of Independence Day on July 4.
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