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God bless Newcastle Brown Ale. As much as we all enjoy advertising when it's good, so much of it—as Newcastle would say—is bollocks. The British brewer (with help from Droga5) has always excelled at skewering irritatingly transparent marketing tactics, and now it sets its sights on the Big Kahuna itself—the Super Bowl.
The faux teasers below launch an "If We Made It" campaign, celebrating the Super Bowl commercial the brewer would have made—if it had been able to afford one.
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