The non-profits are duking it out over healthcare, with new campaigns practically every week. Now, the National Women's Law Center has joined the fray with a bold ad from New York agency The Concept Farm that reframes the debate as a gender issue. The tagline, "Being a woman is not a pre-existing condition," pretty much sums it up. But in case you missed the point, there are some nice shots of a domestic-violence victim and a cesarean scar.

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