Netflix Creates the Best Worst Website for Its New Cartoon, BoJack Horseman

A disturbing flashback to the '90s Internet

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Netflix has done quite a bit of clever marketing in its recent past, from the minimalist teasers for House of Cards to its fake listings for shows featured in Arrested Development.

The streaming service's newest oddity is part of the promotion for BoJack Horseman, an upcoming Adult Swim-ish show about a talking horse who's fallen on hard times after the demise of his 1990s sitcom. 

The promo site is designed to perfectly mimic not just a '90s GeoCities page, but also to autoplay the theme song from BoJack's defunct sitcom, Horsin' Around.

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