Modern dancers interpret the art of Cadbury


The performing arts are taking a beating from advertising today. First, we had the Breathe Right nasal-strips guy who quietly snoozes through a pretentious theater performance. Now, we get this Cadbury Caramilk ad from Saatchi & Saatchi New York, in which the process of creating the candy bar is "revealed through modern dance"—which is another way of saying, revealed through a bunch of jiggling, costumed buffoonery. A commercial ridiculing an orchestra would round things out.

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