Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
McDonald's is extending the olive branch, or whatever ultra-fattening menu item it might use instead, to the gay community with this French ad from BETC Euro RSCG. Uploading it to YouTube with English subtitles proved to be rather astute, as it allows Americans to see and comment on it without stirring up their Puritan counterparts, as airing it on TV would. They played it safe and still managed to snuggle up to their intended audience.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in