KitKat Has the Best Response So Far to Apple's #Bendgate Scandal

Oh, snap!

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The Internet is getting bent out of shape today over news that Apple's iPhone 6 can get bent out of shape when it's in your pocket. A few brands have latched on to so-called #bendgate with some halfhearted tweets. But so far, it appears KitKat is leading the way with the least objectionable brand tie-in.

It remains to be seen how damaging this issue could be for Apple, but as one observer rightly points out: "You know you're in trouble when you get trolled by KitKat."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in