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In the latest installment of the Ad Council and the U.S. Forest Service's "Discover the Forest" campaign, the Barbarian Group puts fake VR headsets on a bunch of eight and nine year-olds and promises them they can test "the most realistic video game in development."
With the headsets on, the children are led into a wooded area to discover "The Forest," a game in "HD" and "Surround Sound." Upon removing the headsets they realize the forest itself is the game, more vital and alive than a billion shimmering pixels could provide.
In the end, a voiceover says, "Maybe imagination isn't lost after all.
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