Keystone Light Hired Chuck Testa to Shoot a Commercial, and It Went Horribly

Viral taxidermist gets weird on set


You remember Chuck Testa—the California taxidermist who became famous after Rhett & Link made a ludicrous local commercial for his business in 2011 (the spot ended up getting 16 million views). We haven't seen much of Chuck in the past few years, but now he's finally resurfaced—in a comical campaign for Keystone Light.

The beer is launching a campaign timed to hunting season called "The Hunt for the Great White Stone," which features a scavenger hunt of sorts involving special Keystone Light cans.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in