Kenneth Cole Clarifies: Being a Jerk on Twitter Is Just Good Business

'On what criteria is this a gaffe?'


Whatever he was wearing yesterday—boots, loafers, sandals, pumps—Kenneth Cole appeared to really step in it when he tweeted out an awkward reference to the Syrian crisis as a way of promoting his footwear. It wasn't the first embarrassing tweet for the pun-loving would-be copywriter. In 2011, he famously suggested that protesters in Egypt were simply all riled up about his spring collection. It seemed quite odd that Cole—who writes the @KennethCole account personally—would have misfired in precisely the same way purely by accident.

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