Kate Upton Sinks Her Teeth Into a Hardee's-Carl's Jr. Commercial

A beefy behind-the-scenes look

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

"My spice I bring to it is lingerie." Thus spake Sports Illustrated swimsuit-issue cover model Kate Upton of her role in a Carl's Jr./Hardee's commercial breaking on Sunday. Truer words were never spoken, albeit in somewhat tortured English. I'd quote Kate some more from the spot's behind-the-scenes teaser clip below, but, well, why bother? As for the ad itself, we just get glimpses. Boobs, burgers, buns (both kinds), classic cars, Kate's lascivious lacquered lips stretched wide as a whale's.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in