The K-Fed ad you weren’t really waiting for

Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.

Here’s that Nationwide insurance spot with Kevin Federline that’s set to air during the Super Bowl this weekend and which, sight unseen, has apparently upset countless fry cooks across the country (or at least one oversensitive and publicity-seeking executive from the restaurant industry). It’s hardly worth all the fuss—though it’ll probably get a cackle out of the Us Weekly set.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in