Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
You know what would really improve books? Ads on every page! Classics like Wuthering Heights, War and Peace and A Tale of Two Cities tend to drag in the middle. Coupons for Quaker Chewy S'Mores Granola Bars would really brighten up those dull chapters where Heathcliff wanders the moors like a wuss.
Which brings us to the latest self-promotional marketing stunt from Jason Sadler. He's best known for building a business based largely on wearing corporate T-shirts, and was last spotted selling his last name for a year to Headsets.com