'I ♥ NY' Designer Milton Glaser Tries to Create an Iconic Logo for Climate Change

'It's not warming, it's dying'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Is it hot in here, or is it Milton Glaser?

The graphic design legend expresses his concern for climate change in a new awareness campaign ominously tagged, "It's not warming, it's dying."

Glaser, 85, who created the iconic "I ♥ NY" logo more than 35 years ago, illustrates his global-warning message (see what I did there?) with stark simplicity. The central focus is a green disk representing Earth, its top half dark and lifeless.

The gradient image—brighter toward the bottom—is available in button form, five for $5, with proceeds going to produce more buttons.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in