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If you're a cleaning brand, you'd better have your house in order—which means making your social media feeds as spotless as possible. French brand Spontex has done just that on Twitter, with a whole feed of white space.
Actually, though, the brand somehow hid images in that white space, which you can discover by clicking on the tweets. (Try it on the embedded posts below.) A fun idea from ad agency Kids Love Jetlag in Paris.