This Homemade Ad for a '96 Maxima Was So Incredible, Nissan Bought the Car From the Guy

Automaker also donated to his favorite charity


When it comes to unloading an old clunker, Luke Aker knows how to kick it into a higher gear.

The Orlando, Fla., filmmaker's subversively funny campaign to sell his 17-year-old Nissan Maxima wasn't just successful at selling the car. The push also went viral, attracting Nissan USA as the buyer and generating high-octane visibility for both Aker and the auto brand.

Aker's minute-long video, the centerpiece of his ad blitz, mixes color and black-and-white footage in an homage to almost every luxury automaker cliche.

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