When it comes to unloading an old clunker, Luke Aker knows how to kick it into a higher gear.
The Orlando, Fla., filmmaker's subversively funny campaign to sell his 17-year-old Nissan Maxima wasn't just successful at selling the car. The push also went viral, attracting Nissan USA as the buyer and generating high-octane visibility for both Aker and the auto brand.
Aker's minute-long video, the centerpiece of his ad blitz, mixes color and black-and-white footage in an homage to almost every luxury automaker cliche.
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