Hallmark Apologizes and Stops Selling Ornament That Replaced 'Gay' With 'Fun'

Pretty much pissed off everyone

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Opinionated Internet users left, right and center are heating up like chestnuts roasting on an open fire over Hallmark’s decision to replace the word “gay” with “fun” in the Christmas carol "Deck the Halls."

A new Hallmark holiday ornament shaped like a sweater features the phrase "Don we now our FUN apparel" instead of the traditional "gay apparel."

Social conservatives and liberals alike took issue with the move and accused Hallmark of everything from rampant political correctness to homophobia to plain stupidity.

Here's a pretty representative sample of the comments Hallmark's received:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in