Level up your creative strategy with Sir John Hegarty, will.i.am and leaders at TwentyFirstCenturyBrand, Walmart, Spotify, Hartbeat and more. RSPV and join Adweek Abroad in Cannes: The Business Case for Creativity at Whalar House, June 18–22.
What's a band to do when their corporate overlord won't let their videos go viral? Find a new corporate overlord! One of the Internet's favorite foursomes, OK Go, recently announced that fans wouldn't be able to embed the band's YouTube videos because of a profit-sharing deal worked out by record label EMI and Google. But just a month later, the band is back with an incredible new video, directed by James Frost of Zoo Films, that makes Honda's "Cog" look like a middle-school science-fair project.