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As if Italian auto brand Fiat hasn't had enough challenges in its recent U.S. reboot, the car becomes a snack for none other than Godzilla in this goofy but likable tie-in with the upcoming movie.
In this 45-second spot, created by The Richards Group, Big G chases down a four-door Fiat while generally wreaking havoc across a city, only to find the car's not quite the bite-size morsel he had in mind. (Some commenters have been amused by the ad's disclaimer assuring viewers that the giant-lizard-fueled mayhem "didn't actually happen.")
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